VisitBritain
Britain is GREAT
A tourism campaign that set out to get the world thinking and feeling differently about Britain, in the run up to the 2012 Olympics.
These posters were just part of the massive BRITAIN IS GREAT tourism campaign that set out to get the world thinking and feeling differently about Britain in the run up to the 2012 Olympics.
The case study
Here's a case study about the whole campaign.
The films
Of course, when it came to creating a set of online films promoting different aspects of British culture, they put the Swede and the American on the job.
